Awards Philosophy

At Successful Design Awards – China, we seek to honor the top international designers and enterprises for their designs that are most successful in the Chinese market. Designs are judged by looking at an all-encompassing view of the design from its conception to its commercial outcome.

Successful Design Awards – China is created to empower, celebrate, and elevate our Industry of Design. It is guided by the vision to improve the value provided to business and society through successful design.

A successful design is judged by three criteria:

Strategy- was an objective and specific strategy utilized for the design? Did the design utilize creativity to successfully deliver the results and meet the strategic goals?

Process-During the course of the project, was design management systematically used and implemented? Were the team, its resources, and knowledge well recorded, organized, and communicated during the design process?

Results-Does the design accomplish the original strategic objectives and deliver beyond the defined customer needs? Does the design create benefits in the context of the user, socially, as well as commercially

What do you think is an example of a successful design?


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