Calvin Deng Discusses Concept Behind Trophy Design

Calvin Deng

Calvin Deng, a designer at CBi China Bridge International talked to the awards team about how he began to design the 2011 Successful Design Awards – China Trophy and the concept behind it.

Calvin began his design by asking what the design should represent, and how the design should make people feel when they see it. He then begins to craft the guideline and scale for his design.  He then discusses the design associates with others to form a cohesive design concept. This year, Calvin wants the design to emulate chinese tradition as well as chinese modernity. The trophy will be made out of ceramic, and will be simple and modern in its style.

Thanks for the update Calvin!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: