Calvin Deng Discusses Concept Behind Trophy Design

Calvin Deng

Calvin Deng, a designer at CBi China Bridge International talked to the awards team about how he began to design the 2011 Successful Design Awards – China Trophy and the concept behind it.

Calvin began his design by asking what the design should represent, and how the design should make people feel when they see it. He then begins to craft the guideline and scale for his design.  He then discusses the design associates with others to form a cohesive design concept. This year, Calvin wants the design to emulate chinese tradition as well as chinese modernity. The trophy will be made out of ceramic, and will be simple and modern in its style.

Thanks for the update Calvin!

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