Archive for July, 2011

July 28, 2011

Gao Yue Cang talks about the Splendid Jade Furniture Series

Today, Our awards team met with Gao Yue Cang From Aurora Co. Gao Yue Cang studied industrial design for his undergraduate degree. He was initially drawn to the design industry through his dual passion for drawing and engineering.
Aurora Design Center is a professional design team that exclusively serves Aurora Furniture in Mainland China, Taiwan, and Hong Kong.  It is considered one of the best regional furniture design teams.  We spoke with Mr. Gao about Aurora’s design concept for the furniture series, Yu Zhi Hua.   The series is made up of touch controlled LED energy saving lamps, and storage space that reflects the Chinese cultural heritage.

The design team initially began to design the splendid jade furniture series in 2005. They wanted to create a design that reflected Chinese culture, but had a powerful, magnificent presence in a room. And what better way to find this inspiration than China’s cultural capital, Beijing? The team traveled to Beijing, finding much of their inspiration inside the Forbidden City, specifically, the form of the dragon chair inside the Forbidden City. There were a few challenges that the team met in their initial design.  The team was still young, and new to the industry.  They were also still figuring out how to best understand the consumer.  They discovered how important it was to understand the mind of the consumer when they asked a local Beijinger whether a certain distance was long or far.  The man answered that the distance was short, however, it took the team over an hour to reach their destination. They realized if they had such different concepts of time, that there may be other things that are different, and they must seek to understand. The other challenge that they had to meet was making sure al of their furniture designs would fit into an elevator. They had to be careful to carefully design and measure all of their designs.

Gao Yue Cang believes that successful design is not just art, but the most successful designs have a commercial use, and are created responsibly with an emphasis on working conditions and sustainability.  The design must also have a significant meaning behind it.  When creating a design that is truly successful, the designer must understand the nature of the consumer, and turn consumer opinion into an innovative concept.  Mr. Gao also reported that winning an award for China’s Most Successful Design awards brought him a lot of publicity and a more well known reputation. Thanks for meeting with us Gao Yue Cang!

July 22, 2011

Awards Team Meets David Ding


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Yesterday, our awards team talked with designer, David Ding, from edg Creatives. David Ding was the project concept designer for the Sony Ericsson Alternate Universe, their new corporate office headquarters. The project was a top awarded design in last year awards competition.  David was responsible for the design concept, detail, and project management. edg Creatives and Sony Ericsson selected David to lead the project.  Right away, the project presented major challenges: Sony Ericsson wanted the interior design of their headquarters to represent the company’s four elements: optimism, energy, beauty, and playfulness and gave David a two week time constraint for the layout and the concept, as well as a very limited budget to accomplish the task.

First David began to conceptualize how he would fit these four elements into his design. What he created were static parts that had an energetic flow in their rounded and curved shapes.  He used white and black as the main colors for the pieces to represent classic beauty, but added accents of green, red, orange, blue, yellow, and purple to add playfulness and optimism into his design.  While the material is static, the curved edges appear to interact with one another which radiates a certain flow and consistency throughout the headquarters.

When asked why the design is successful, David replied that its success is because it achieved the vision of the space, fit into the culture of the client, but also met the two week deadline and price point.  In terms of his own philosophy on successful design, David cited four main elements to achieving successful design: client satisfaction, company satisfaction, designer fulfillment, and appreciation for the public who are able to experience the design.  Innovative design should use past work and teachings of past designers to progress their own designs.

July 14, 2011

Interview with Jonzn Chung: Designer of the Asus Eee 1018P

We asked Jonzn Chung, the designer of the Asus Eee 1018P, a winning design from the 2010 Successful Design Awards – China, about his design, and what he believes makes a design successful. Here is what he said!

Can you talk a little bit about your design?

Eee pc 1018P series has a focus on “affordable mobility device” that is also user friendly. The design team figured out the perfect balance between affordability and experience. It has an ultra-slim profile (21.9mm)+ Long battery life (10hurs)= High mobility(1.1kg) .With careful attention to detail, EeePC 1018 series provides a genuinely pleasurable user experience, while also appealing to the trend conscious consumer. Design object should be easy to please people. Our designers work hard to create maximum value for the user under limited conditions. Eee pc 1018P series create a new elegant style in netbook segment.

What kind of challenges did your project present?

Because of the cost limitation, the designer sought a balance between elegance and efficiency.  We were challenged to create a product at a maximum value for the user. The Eee 1018P series creates a new standard of elegance and style in the notebook segment.

How does your project advance innovation and previous conceptions of design in your field?

1.Ultra-slim profile (21.9mm)+ Long battery life (10hurs)= High mobility(1.2kg)

2.Affordable price ($399) but high quality enjoyment (Aluminum finish )

3.Friendly use experience : solid key feeling keyboard , camera cap, sheet touchpad, screw-less design and a good texture.

How has winning Successful Design Awards – China impacted the commercial success of your design?

It got more attraction and attention in China and in the worldwide market after winning Successful Design Awards – China. By media’s promotion, we had more opportunity to touch marketing side.

Why and how you became a designer?

I like thinking and making things by hand. After I applied to the Industrial Design program in college, I had a chance to be face to face with design experts. They had the attitude and vision that I was looking for. Designers make things fabulous and easy to use. They make things that touch people, and the world. Their imaginations are interesting and colorful!

What’s your philosophy about design?

Design is all about taking daily details and developing products that fulfill the needs of people. Starting from empathy, the designs are inspired to make life more wonderful. Designers should always keep the role as storyteller and create an fabulous life experience by their design.

What makes a design most successful?

Design is part of human activities. Design is life and life is design. People experience the beauty of design from daily works and though design people enjoy their life more than ever. The good design is created by consideration and empathy…what can provide the best solution for people is the best design.

Thanks for sharing Jonzn!

July 13, 2011

Introducing Successful Design Awards – China Jury Panel

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Successful Design Awards – China has officially announced their internationally renown panel of Judges for the competition which is to be held in October. Drum Roll Please….

Geoffrey Bradfield — Founder of GEOFFREY BRADFIELD INC. OFFICES, designed palatial residences, private jets and yachts, and unique office environments for clients throughout the United States, Canada, Mexico, South America, Europe and Asia.

Hagen Fendler — Chief Design Director Handset of Huawei

He Renke — Dean and Professor of the School of Design at Hunan University, vice-chair of the China Industrial Design Association

Hideichi MISONO — President & CEO Tecno Art Research Co. Ltd.; Former Senior General Manager of Toyota Design Center

Jason Huang — Founder of TANG Consultanting, co-founder and Prisident of UPA

Johan Adam Linneballe — Founder of Scandinavian Branding A/S,member of Danish Architects’ Association (MAA), Danish Designers (MDD) and Danish Chinese Business Forum

Karen Reuther — President of the Design Management Institute

Michael Young — International Leading Product Designer, Founder of Michael Young

M P Ranjan — Governing Council of the IICD, Jaipur, Professor of National Institute of Design in India

Patrick Leung — Founder and Principal Designer of P A L Design Consultants Ltd

Satyendra Pakhale — International Leading Industrial Designer, designed Stedelijk Museum, Amsterdam, Centre Pompidou,Paris and Montreal Museum of Fine Arts, Montreal

Victor Yuan — Chairman of Horizon Research Consultancy Group, Emcee of of Shanghai CBN Channel

Zhou Jiangong — Chair Editor of Forbes China

July 7, 2011

Yuan Concept Car

The Pan Asia Technical Automotive Center Co. Ltd. submitted a winning design for Yuan, a concept car. The concept behind Yuan is to create a personal urban vehicle that combines electronic control, car to car linkage, and auto drive systems.  It is designed to solve the problem of traffic jams, accidents, and harmful emissions. the age of the design is estimated at thirty, so look out for this car in a matter of thirty years!