Trophy 2011

Successful Design Awards – China 2011 Trophy. The top part of the trophy was made by our sponsor Materialise using 3D printing technology.

2011 “Successful Design Awards – China” ceremony features new trophy design. The newborn trophy was developed by Jane Xie and Logo Wang, prospective young designers of CBi China Bridge consultancy.  Jane Xie was very glad to give us a short interview about the design of the trophy and its concept.

“The previous trophy had a holistic, plane design. When I looked at the trophy it would give me a feeling of stability and heaviness” said Jane.  As a result, together with Logo they put some effort to correct these drawbacks in their new design.

Jane’s primary idea was to create a three dimensional design of a trophy. 3D technology is the top hi-tech rife this year, which inspired the designers to incorporate that latest technological stream into this design. Moreover, a 3D model of trophy makes it look more intriguing and fascinating.

Jane clearly described a link between the award and the trophy design. First of all, as you can see from 3D model of the award, the trophy represents the logo of the “Successful Design Awards – China” with three rhombs and arrows directing upwards. The rhombs on the left and right sides are inclined at a lower angle than the one in the middle, which gives a depth to the trophy and makes the middle arrow stand out. That middle arrow represents the aspiration and persistence to be ahead, to be the best, to be the most successful.

As the logo of the awards inspired Jane to carry out the general idea, Logo’s job was to make the embryonic idea real.

It’s the first time for Logo to do a trophy design, despite the years for his engagement in this field. Right away, the project presented major challenges: the “three arrow”, the iconic pattern of the awards, should be embodied in the trophy naturally and stylishly; what’s more, the design team was given a very limited time and budget.

According to Logo, the biggest difference between the old and the new trophy is production technology. The 3D printing technology will be used to manufacture the newly designed trophy. It’s a form of additive manufacturing technology where a three dimensional object is created by laying down successive layers of material. What’s more, the combination of wood and metal also make the trophy more charming. The procedure is quite expensive because of technological complications, but designers insisted on its use, because they consider it is crucial to integrate high technologies into the “Successful Design Awards – China.”

Logo and Jane would like to give special thanks to the whole team for the impressive experience about the team work. “Everyone thinks differently. It’s exhausting but exciting to have lots of ideas and discussions before making the final decision,” said Logo.

When asked the opinion of the Most Successful Design Awards, designers replied that it is the most remarkable award in China because of its unique criteria for the assessment and winner selection. It is not only focusing on the design industry but also lay emphasis on breakthrough of designers themselves and the China’s marketing performance of designs.

We would like to thank Jane and Logo for their input and a great design!


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