Archive for February, 2012

February 29, 2012

Award Category Mash – Product and Service Design

In the spirit of the celebrating China’s most successful designs, product and service design is something that most commonly comes to mind when one thinks of the word “design.”  Product design ranges from everything to a cell phone for the blind….

2009 Most Successful Design Award

….To a light timer that lets you draw the amount of time until your lights go off.

2009 Most Successful Design Award

Service design is something that we  include within product design for the design awards, but it’s an emerging plane – especially in China.  Service design is defined as creating holistic, human-centered services centered around well-understood consumer needs.   Characteristics include customer centered focus, interdisciplinary approaches, application of design thinking process, and deploying constant brand value.  Essentially, service design is what keeps customers coming back to your business when your competitor is offering the same thing.  The more centered you are on your customers, the better service design your business will have.

The Global Service Design Jam is a nonprofit event organized worldwide to promote the nascent idea of service design.  The Jam gathers people in cities from around the world, and gives these groups a 48 hour window to design a service around a given theme.  Shanghai recently participated in the service jam, and 5 teams designed around the theme “Hidden Treasure.”  You can read more about the prototypes developed here.

February 24, 2012

Come Join the 2012 Service Design Jam Party!

Come join CBi China Bridge as we celebrate the results of the 2012 Service Design Jam!  The Service Design Jam is a 48 hour event in which teams of designers come together and design a product or service around a common theme.  The results will be unveiled at 3 pm on Sunday 26 February at the Kaibai Tap House.  For more information on the design jam, click here – http://shcbi.com/en/news_detail.aspx?id=537

RSVP for the party with Tianwei Han at tianwei.han@shcbi.com.

For English flyer – Invitation Service Design Jam Party – English

For Chinese flyer – Invitation Service Design Jam Party – Chinese

February 22, 2012

Two New Workshops Hosted By CBi China Bridge

This spring, CBi China Bridge is hosting two exciting workshops.  The first, on 9 March, is an open workshop for Chinese speakers on identifying your personal creative style using the KAI (Kirton Adaptation Innovation) Method.  Registration closes next Monday, 27 Feb.

From April 11-13, CBi and LUNAR Design will present a workshop on user experience design.  Seasoned professionals and beginners are welcome.  Topics covered will include defining user needs and experiences, task analysis, developing storyboards, testing user interface, and many others.  Registration will close on March 15.

For information and registration on these great events, go here.