Posts tagged ‘best design awards’

February 29, 2012

Award Category Mash – Product and Service Design

In the spirit of the celebrating China’s most successful designs, product and service design is something that most commonly comes to mind when one thinks of the word “design.”  Product design ranges from everything to a cell phone for the blind….

2009 Most Successful Design Award

….To a light timer that lets you draw the amount of time until your lights go off.

2009 Most Successful Design Award

Service design is something that we  include within product design for the design awards, but it’s an emerging plane – especially in China.  Service design is defined as creating holistic, human-centered services centered around well-understood consumer needs.   Characteristics include customer centered focus, interdisciplinary approaches, application of design thinking process, and deploying constant brand value.  Essentially, service design is what keeps customers coming back to your business when your competitor is offering the same thing.  The more centered you are on your customers, the better service design your business will have.

The Global Service Design Jam is a nonprofit event organized worldwide to promote the nascent idea of service design.  The Jam gathers people in cities from around the world, and gives these groups a 48 hour window to design a service around a given theme.  Shanghai recently participated in the service jam, and 5 teams designed around the theme “Hidden Treasure.”  You can read more about the prototypes developed here.

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